More to Form than Meets the Eye? The Impact of Form and Functional Design on Attitude towards New Products.
| Autor: | Sangwon Lee1, Rajani Ganesh Pillai2 |
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| Zdroj: | Journal of Managerial Issues. Winter2013, Vol. 25 Issue 4, p345-359. 15p. |
| Databáze: | Business Source Ultimate |
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