The Impact of Fear on Emotional Brand Attachment.
| Autor: | DUNN, LEA1 (AUTHOR) leadunn@u.washington.edu, HOEGG, JOANDREA2 (AUTHOR) joey.hoegg@sauder.ubc.ca |
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| Zdroj: | Journal of Consumer Research. Jun2014, Vol. 41 Issue 1, p152-168. 17p. 2 Black and White Photographs, 5 Charts. |
| Databáze: | Business Source Ultimate |
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