The Maximizing Mind-Set.
| Autor: | JINGJING MA (AUTHOR) jingjing-ma@kellogg.northwestern.edu, ROESE, NEAL J.1 (AUTHOR) n-roese@kellogg.northwestern.edu |
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| Zdroj: | Journal of Consumer Research. Jun2014, Vol. 41 Issue 1, p71-92. 22p. 4 Black and White Photographs, 5 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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