Increasing Brand Name Recall in Print Advertising Among Asian Consumers.
| Autor: | Meng Leong, Slew1, Hoon Ang, Swee1, Leng Tham, Lai2 |
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| Zdroj: | Journal of Advertising. Summer96, Vol. 25 Issue 2, p65-81. 17p. 2 Black and White Photographs, 3 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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