TARGETING THE HISPANIC MARKET: COMPARATIVE PERSUASION OF TV COMMERCIALS IN SPANISH AND ENGLISH.

Autor:	Roslow, Peter1, Nicholls, J. A. F.2
Zdroj:	Journal of Advertising Research. May/Jun96, Vol. 36 Issue 3, p67-77. 11p. 2 Black and White Photographs, 1 Diagram, 8 Charts, 1 Graph.
Databáze:	Business Source Ultimate
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