The Differential Effects of Within-Brand and Between-Brand Processing on the Recall and Recognition of Television Commercials.
| Autor: | Kent, Robert J.1, Machleit, Karen A.2 |
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| Zdroj: | Journal of Advertising. 1990, Vol. 19 Issue 2, p4-14. 11p. 3 Diagrams. |
| Databáze: | Business Source Ultimate |
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