Informational Sources and Media Usage: A Comparison between Asian and Hispanic Subcultures.

Autor: Delener, Nejdet1, Neelankavil, James P.2
Zdroj: Journal of Advertising Research. Jun/Jul90, Vol. 30 Issue 3, p45-52. 8p. 2 Black and White Photographs, 9 Charts.
Databáze: Business Source Ultimate