Rethinking the Role of Television Advertising During Health Crises: A Rhetorical Analysis of the Federal AIDS Campaigns.
| Autor: | Bush, Alan J.1, Boller, Gregory W.2 |
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| Zdroj: | Journal of Advertising. 1991, Vol. 20 Issue 1, p28-37. 10p. 3 Diagrams. |
| Databáze: | Business Source Ultimate |
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