The Effect of Influence Type and Performance Outcomes on Attitude Toward the Influencer.

Autor:	Scheer, Lisa K., Stern, Louis W.1,2
Zdroj:	Journal of Marketing Research (JMR). Feb1992, Vol. 29 Issue 1, p128-142. 15p. 4 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu