Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations.
| Autor: | Moorman, Christine, Zaltman, Gerald, DESHPANDE, Rohit1,2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1992, Vol. 29 Issue 3, p314-328. 15p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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