A Quasi-Experiment Assessing the Effectiveness of TV Advertising Directed to Children.
| Autor: | Goldberg, Marvin E.1,2 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov90, Vol. 27 Issue 4, p445-454. 10p. 1 Chart, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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