Forecasting the Effects of an Aging Population on Product Consumption: An Age-Period- Cohort Framework.
| Autor: | Rentz, Joseph O.1, Reynolds, Fred D. |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1991, Vol. 28 Issue 3, p355-360. 6p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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