Substitution in Use and the Role of Usage Context in Product Category Structures.
| Autor: | Ratneshwar, S.1, Shocker, Allan D.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1991, Vol. 28 Issue 3, p281-295. 15p. 4 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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