Observations: A New Approach to Measuring Product Category Membership.
| Autor: | Adams, Arthur J.1, Van Auken, Stuart2 |
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| Zdroj: | Journal of Advertising Research. Sep/Oct95, Vol. 35 Issue 5, p73-79. 7p. 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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