Promoting Persistent Strategic Reasoning Behavior: An Experimental Approach.

Autor: Torres-Carballo, Federico1 (AUTHOR) fetorresitcr@gmail.com, Sandoval-Sánchez, Yarima1 (AUTHOR)
Zdroj: Journal of Promotion Management. Apr/May2014, Vol. 20 Issue 2, p136-147. 12p. 1 Diagram, 8 Charts.
Databáze: Business Source Ultimate