A Reference-Dependent Model of the Price- Quality Heuristic.
| Autor: | GNEEZY, AYELET1 (AUTHOR) agneezy@ucsd.edu, GNEEZY, URI2 (AUTHOR) ugneezy@ucsd.edu, OLIÉ LAUGA, DOMINIQUE3 (AUTHOR) d.lauga@jbs.cam.ac.uk |
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| Zdroj: | Journal of Marketing Research (JMR). Apr2014, Vol. 51 Issue 2, p153-164. 12p. 2 Charts, 7 Graphs. |
| Databáze: | Business Source Ultimate |
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