An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and...

Autor:	Alpert, Frank H.1, Kamins, Michael A.2
Zdroj:	Journal of Marketing. Oct95, Vol. 59 Issue 4, p34. 12p. 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu