Preference for Consistency: The Development of a Valid Measure and the Discovery of Surprising Behavioral Implications.
| Autor: | Cialdini, Robert B.1, Trost, Melanie R.1, Newsom, Jason T.2 |
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| Zdroj: | Journal of Personality & Social Psychology. Aug95, Vol. 69 Issue 2, p318-328. 11p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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