A Framework for More Valid Measures of Channel Member Performance.
Autor: | Spriggs, Mark T.1 |
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Zdroj: | Journal of Retailing. Winter94, Vol. 70 Issue 4, p327-343. 17p. 1 Diagram, 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Spriggs, Mark T.1 |
---|---|
Zdroj: | Journal of Retailing. Winter94, Vol. 70 Issue 4, p327-343. 17p. 1 Diagram, 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |