Explaining the Variation in Short-Term Response to Retail Price Promotions.
| Autor: | Kumar, V.1, Pereira, Arun2 |
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| Zdroj: | Journal of the Academy of Marketing Science. Summer95, Vol. 23 Issue 3, p155. 15p. 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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