Modeling the Response Pattern to Direct Marketing Campaigns.
| Autor: | Basu, Amiya K.1, Basu, Atasi1, Batra, Rajeev2 |
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| Zdroj: | Journal of Marketing Research (JMR). May95, Vol. 32 Issue 2, p204-212. 9p. 4 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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