When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior.
| Autor: | Block, Lauren G.1, Keller, Punam Anand2 |
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| Zdroj: | Journal of Marketing Research (JMR). May95, Vol. 32 Issue 2, p192-203. 12p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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