How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments.
| Autor: | Lodish, Leonard M.1, Abraham, Magid2, Kalmenson, Stuart3, Livelsberger, Jeanne2, Lubetkin, Beth2, Richardson, Bruce2, Stevens, Mary Ellen2 |
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| Zdroj: | Journal of Marketing Research (JMR). May95, Vol. 32 Issue 2, p125-139. 15p. 11 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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