MEASURING VALUES CAN SHARPEN SEGMENTATION IN THE LUXURY AUTO MARKET.
| Autor: | Sukhdial, Ajay S.1, Chakraborty, Goutam2, Steger, Eric K.3 |
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| Zdroj: | Journal of Advertising Research. Jan/Feb95, Vol. 35 Issue 1, p9-22. 14p. 3 Black and White Photographs, 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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