Guidelines for direct marketers to aggregate and analyze third-party complaints.

Autor:	Schibrowsky, John A., Lapidus, Richard S.
Zdroj:	Journal of Direct Marketing. Autumn94, Vol. 8 Issue 4, p40-50. 11p. 1 Diagram, 1 Chart.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu