Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues.

Autor:	Balasubramanian, Siva K.1
Zdroj:	Journal of Advertising. Dec94, Vol. 23 Issue 4, p29-46. 18p. 1 Diagram, 1 Chart.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu