Organizing for effective new product development: The moderating role of product innovativeness.
| Autor: | Olson, Eric M., Walker, Jr., Orville C., Ruekert, Robert W. |
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| Zdroj: | Journal of Marketing. Jan95, Vol. 59 Issue 1, p48. 15p. 2 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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