An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods.
| Autor: | Kalyanaram, Gurumurthy1, Little, John D.C.2 |
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| Zdroj: | Journal of Consumer Research. Dec94, Vol. 21 Issue 3, p408-418. 11p. 7 Charts. |
| Databáze: | Business Source Ultimate |
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