THE RELATIONSHIP AMONG BRAND EQUITY, CUSTOMER SATISFACTION, AND BRAND RESONANCE TO REPURCHASE INTENTION OF CULTURAL AND CREATIVE INDUSTRIES IN TAIWAN.
| Autor: | Chun-Chen Huang1,2, Szu-Wei Yen3, Cheng-Yi Liu4 chengyi6129@gmail.com, Te-Pei Chang1 |
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| Zdroj: | International Journal of Organizational Innovation. Winter2014, Vol. 6 Issue 3, p106-120. 15p. |
| Databáze: | Business Source Ultimate |
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