Business Analytics: Radical Shift or Incremental Change?

Autor: Gillon, Kirstin1 kirstin.gillon@icaew.com, Aral, Sinan2, Ching-Yung Lin3, Mithas, Sunil4, Zozulia, Mark5
Zdroj: Communications of the Association for Information Systems. 2014, Vol. 34, p287-296. 10p.
Databáze: Business Source Ultimate