Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan.

Autor: Ming-Cheng Lai1 laimc@webmail.ntcb.edu.tw, Feng-Sha Chou1 choufengsha@gmail.com, Yu-Jen Cheung2
Zdroj: International Journal of Business & Information. Jun2013, Vol. 8 Issue 1, p137-150. 14p.
Databáze: Business Source Ultimate