The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion.
| Autor: | PYNTA, PETER1 (AUTHOR) ppynta@neuro-insight.com.au, SEIXAS, SHAUN A. S.2 (AUTHOR) sseixas@neuro-insight.com.au, NIELD, GEOFFREY E.3 (AUTHOR) gnield@neuro-insight.com.au, HIER, JAMES4 (AUTHOR) james.hier@mecglobal.com, MILLWARD, EMELIA5 (AUTHOR) emillward@seven.com.au, SILBERSTEIN, RICHARD B.6 (AUTHOR) rsilberstein@neuro-insight.com.au |
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| Zdroj: | Journal of Advertising Research. Mar2014, Vol. 54 Issue 1, p71-80. 10p. 1 Diagram, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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