Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts.

Autor: Short, Jeremy C.1, Randolph-Seng, Brandon2, McKenny, Aaron F.1
Zdroj: Business Communication Quarterly. Sep2013, Vol. 76 Issue 3, p273-303. 31p. 5 Black and White Photographs, 1 Diagram, 8 Charts.
Databáze: Business Source Ultimate