Impact of Celebrity Endorser's Source Credibility on Attitude Towards Advertisements and Brands.
| Autor: | Bhatt, Nishith1 callnishith@yahoo.com, Jayswal, Rachita M.2 rachita.jayswal@ganpatuniversity.ac.in, Patel, Jayesh D.2 jayesh.patel@ganpatuniversity.ac.in |
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| Zdroj: | South Asian Journal of Management. Oct-Dec2013, Vol. 20 Issue 4, p74-95. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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