Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items.

Autor: Kozup, John C.1, Creyer, Elizabeth H.2, Burton, Scot3,4
Zdroj: Journal of Marketing. Apr2003, Vol. 67 Issue 2, p19-34. 16p. 4 Charts, 10 Graphs.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje