Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory.
| Autor: | Alpert, Frank H.1, Kamins, Michael A.2 |
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| Zdroj: | Journal of the Academy of Marketing Science. Summer94, Vol. 22 Issue 3, p244. 10p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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