Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing.
| Autor: | CRADIT, J. DENNIS1, TASHCHIAN, ARMEN2, HOFACKER, CHARLES I1 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1994, Vol. 31 Issue 1, p117-127. 11p. 2 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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