Mastering the mix: Do advertising, promotion, and sales force activities lead to differentiation?

Autor:	BOULDING, WILLIAM1, LEE, EUNKYU2, STAELIN, RICHARD3
Zdroj:	Journal of Marketing Research (JMR). May94, Vol. 31 Issue 2, p159-172. 14p. 1 Diagram, 2 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu