Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction.

Autor: Mano, Haim1, Oliver, Richard L.2
Zdroj: Journal of Consumer Research. Dec93, Vol. 20 Issue 3, p451-466. 16p. 2 Diagrams, 4 Charts, 1 Graph.
Databáze: Business Source Ultimate