Consumer Evaluations of Multiple versus Single Price Change.
| Autor: | Mazumdar, Tridib1, Jun, Sung Youl2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Dec93, Vol. 20 Issue 3, p441-450. 10p. 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Mazumdar, Tridib1, Jun, Sung Youl2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Dec93, Vol. 20 Issue 3, p441-450. 10p. 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|