How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations.
| Autor: | Peracchio, Laura A.1, Meyers-Levy, Joan2 |
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| Zdroj: | Journal of Consumer Research. Jun94, Vol. 21 Issue 1, p190-204. 15p. 3 Diagrams, 5 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
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