Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model For Repeat Purchasing.
| Autor: | Fader, Peter S., Schmittlein, David C.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov93, Vol. 30 Issue 4, p478-493. 16p. 3 Charts, 8 Graphs. |
| Databáze: | Business Source Ultimate |
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