Capturing and Creating Public Opinion in Survey Research.
| Autor: | Simmons, Carolyn J.1, Bickart, Barbara A.2, Lynch Jr., John G.3 |
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| Zdroj: | Journal of Consumer Research. Sep93, Vol. 20 Issue 2, p316-329. 14p. 2 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
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