How Price Promotions Influence Postpurchase Consumption Experience over Time.
| Autor: | LEE, LEONARD1,2 (AUTHOR) leonardlee@columbia.edu, TSAI, CLAIRE I.3 (AUTHOR) claire.tsai@rotman.utoronto.ca |
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| Zdroj: | Journal of Consumer Research. Feb2014, Vol. 40 Issue 5, p943-959. 17p. 1 Black and White Photograph, 1 Diagram, 1 Chart, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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