Marketing in Computer-Mediated Environments: Research Synthesis and New Directions.
| Autor: | Yadav, Manjit S.1 yadav@tamu.edu, Pavlou, Paul A.2 pavlou@temple.edu |
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| Zdroj: | Journal of Marketing. Jan2014, Vol. 78 Issue 1, p20-40. 21p. |
| Databáze: | Business Source Ultimate |
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