Narrative Inquiry and the Study of Collaborative Branding Activity.
| Autor: | McMullen, Cathi1 cmcmullen@csu.edu.au, Braithwaite, Ian1 Ibraithwaite@csu.edu.au |
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| Zdroj: | Electronic Journal of Business Research Methods. Dec2013, Vol. 11 Issue 2, Special section p92-104. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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