Consumers' intention to adopt radically new products: A conceptual model of causal cultural explanation.
| Autor: | Patwardhan, Abhijit M.1 abhijit.m.patwardhan@gmail.com |
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| Zdroj: | Journal of Customer Behaviour. Summer/Autumn2013, Vol. 12 Issue 2/3, p247-259. 13p. |
| Databáze: | Business Source Ultimate |
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