The Operation of Visual Imagery as a Mediator of Advertising Effects.
| Autor: | Burns, Alvin C.1, Biswas, Abhijit2, Babin, Laurie A.3 |
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| Zdroj: | Journal of Advertising. Jun93, Vol. 22 Issue 2, p71-85. 15p. 3 Diagrams, 5 Charts. |
| Databáze: | Business Source Ultimate |
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