Fear Appeals In Print Advertising: An Analysis of Arousal and Ad Response.
| Autor: | Henthorne, Tony L.1, LaTour, Michael S.2, Nataraajan, Rajan3 |
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| Zdroj: | Journal of Advertising. Jun93, Vol. 22 Issue 2, p59-69. 11p. 4 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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