NEW MEDIA, NEW MESSAGES: AN INITIAL INQUIRY INTO AUDIENCE REACTIONS TO ADVERTISING ON VIDEOCASSETTES.

Autor:	Lee, Wei-na, Katz, Helen
Zdroj:	Journal of Advertising Research. Jan/Feb93, Vol. 33 Issue 1, p74-85. 12p. 2 Black and White Photographs, 10 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu